Alex Lam knows that flowers aren’t something people necessarily need everyday. This is why it’s so important for him to have an edge on his competitors in the Oakland flower industry. “Why should people choose us over our competitors?” he asks. “Especially when these [other] guys have been around forever. Because I know my customer base. I know what they …
Where are they now? An update from Mayfield Flowers.
When we last spoke with Keely Sindler, she and her sister Marcy were about five years into their floral business, Mayfield Flowers. Needless to say, lots has happened since 2017. We recently had a chance to catch up with Keely and get an update from Mayfield Flowers — which has grown from blooming to flourishing. “The past year was interesting …
Billowing Blooms Business Blossoms With Additional Turnkey CoolBot Cooler
Before moving to the United States, Arash Esmaeili owned his own florist business in Costa Rica for about fifteen years. When he relocated to Texas from Central America, it took him some time to get back into the industry. Getting accustomed to different industry standards and climate restrictions took some getting used to, but after working with several local florists, …
CoolBot Keeps Natalie Gill’s Flowers Fresh In San Diego Heat
About five years ago, Natalie Gill found herself sitting at her corporate job in Human Resources. She recalls the moment vividly: “I was like, I can not take one more day of doing this,” she tells us. “I need to figure out something else for my life.” So she wrote herself a list. I want to: Work with my hands …
Team Flower Converts to CoolBot Pro
Team Flower has been using our Gen 6 CoolBot model for about five years. Their unique setup is super cool: Jesse Perry and his wife, Kelly, came across a refrigerated cooling truck for sale. Jesse was quick to point out that technically, it was Kelly’s dad who ought to be credited for stumbling across this roadside gem, so we’ll go …
Introducing the CoolBot Pro: Interview with Store It Cold CEO Brian Murphy
Once upon a time, farmer Ron Kholsa and his college roommate Timothy, an Engineer from Cornell University, tried tinkering around with an A/C unit, attempting to trick it into cooling down to 34 degrees.. Lo and behold, it worked! Now — twelve years and 50K satisfied customers later — Store It Cold has revolutionized the way small business owners, farmers, …
Alyssa Sager Transitions From Tech to Flowers With CoolBot
Alyssa Sager is pretty much brand new to the floral industry. Nothing about her professional background might have alluded to her current line of work. She’s bounced around a lot — geographically speaking — from Washington DC to Hawaii, where she learned the art of lei making and flower crowns, which she found to be “fun and joyous and awesome.” …
Random Acts of Flowers Spreads the Healing Power of Bouquets
Have you heard about the hottest trend in healthcare? No, it’s not telemedicine or wearable tech (though technology is certainly making its mark). It’s…are you ready?…flowers! Bringing flowers to a loved one in the hospital is a time-honored tradition. But, you probably don’t realize exactly how much of a difference this simple act can make. Research shows that patients in …
Mayfield Flowers: How Two Sisters Built a Blooming Business
Marcy White and Keely Sindler aren’t just the owners and the creative duo behind Mayfield Flowers. They’re also sisters. In true sibling fashion, Keely, who was already working in floral design, enticed Marcy to start working as her assistant. “She made me wash her buckets for her,” Marcy laughs. The bucket-washing went well, so Keely started teaching her sister the …
How to Select a Commercial Walk-in Cooler for Your Business
Are you a farmer or a florist? Do you run a restaurant or a brewery? If you fall into any of these groups, then you know the value of reliable cold storage. Without it, your business could very well fail. The most common type of cold storage found on farms and in florist shops, restaurants, and breweries is a walk-in …
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